Monday, October 19, 2009

Carbon(ated) dating.

Recently, the company I work for created an iPhone application for Amp, an energy drink made by Pepsi. It was called "Know Before You Score," and it was designed to help guys pick up women. As reported in the Los Angeles Times:

The application provides pick-up lines and other charming tools to seduce a "wide" variety of females -- 24 in total -- including the bookworm, the cougar, the athlete and the women's studies major. It also has a "Brag" feature which encourages users to "include the name, date, and whatever details you remember" about successful hookups or failed conquests.

Pepsi removed the application after receiving heated criticism for stereotyping women. Ridiculous move Pepsi! You guys make a living selling tons and tons of corn-syrup-infused water to millions. Promoting sex between two (or more) human beings is certainly a much more natural and wholesome offering. I'd continue down that path, and forget the fizzy stuff.

And the app was educational. Who knew there were 24 different types of women?

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