Tuesday, August 04, 2009

The Pump. Deflated.

The Pump is a small chain of health-conscious restaurants here in NYC. I've been going to them for years, drawn in by their apparent obsession with providing a healthy diet to all. However, the other day, they really disappointed me.

Below is a screen shot from their website.

As you can see (clicking it makes it bigger), they state: "We use only whole, unprocessed ingredients like fresh vegetables, brown rice, and whole wheat pita."

The other day, I ordered their pancakes, which come with with maple syrup. I wondered how they could afford to give out free natural maple syrup since it's usually pretty expensive. I asked to see the syrup bottle. When they showed it to me, the first ingredient in the list was CORN SYRUP. Corn syrup is not only one of the most processed foods out there, but outside of AIDS, it's one of the worst things you can put in your body.

When I complained, they told me to call their main office. What followed was ridiculous.

They first told me they do only use natural ingredients - in the foods they prepare. I explained that their site, and their stores, boast how they offer only healthy offerings, and how corn syrup doesn't fall into that equation. And, by giving this type of syrup away with their breakfast, it IS an ingredient they are using.

Then they tell me they serve this crap because of how expensive real maple syrup is, and how no one else has ever complained. I explained that when your restaurants are plastered with how healthy everything you guys use is, the assumption is that everything here is natural. And, the fact that nobody has "caught" you doesn't make it okay.

They proceeded to give me a whole bunch of excuses. I told them they should at least offer a natural version of maple syrup to those who'd pay the extra, and let people know that some of what's on their menu doesn't subscribe to their health claims. Instead of even saying "we'll look into it," they tried to defend themselves. Silly.

This really isn't about the maple syrup. It's about a company being trustworthy and standing by their philosophy. There's really no way of knowing if the rest of their menu is full of unhealthy items. No matter how you cut it, they're full of shit. Well, shit is organic. Maybe they're right after all then.

1 comment:

Anonymous said...

i'm starting to have my hesitations about their three layered macaroni and cheese with chorizo and truffle oil. is it REALLY only 80 calories?